Sunday, October 3, 2010

Re: The Toronto International Film Festival Pt. 2

I doubt that any of us slept much.

Probably a combination of the high from the first screening and the knowledge that a bunch more of the cast and crew would be arriving the morning of the 13th.

We began the packed day by cabbing over to the Intercontinental Hotel on Bloor Street, where a day of press had been set up by Jeremy Walker and Associates (our publicists for the Festival). It was definitely an odd feeling to be sitting in this chic hotel on a secured floor where actors like Jim Broadbent, Bruce Greenwood and the lovely Gemma Arterton were wandering back and forth doing press. Of course, they were surrounded by an army of publicists, assistants and make-up people. We were a bit more... contained.

If you've never been around a Press Junket, well. I'll go ahead and give you a sense of what it's like. They're all pretty much the same. Generally, the cast and director will check into a suite at the hotel where the junket is to take place. You're given a calendar of events for the day. Then, it'll either be one of two things: You cast and filmmaker will walk from room to room, with each room representing a different media outlet, or the cast and filmmaker will go to a single room with a camera already set up. The media people then come into the room, pop a tape into the camera, sit their on-air talent down opposite the star or cast member and they get about 5-10 minutes worth of questions. Quite often, your poster is set up on an easel. Sometimes, you're in front of a green screen.

For our press day, Evan was set to do a ton of press along with Jackson and Shannon. In our case, they would move from room to room.

Here is the actual interview with ET Canada (thanks to JrathboneInfo for posting):

Evan was handling everything amazingly well. It may seem like it would be easy, but it becomes exhausting and monotonous - mostly because the questions tend to be very similar, if not exactly the same. The media need "sound bites" they can use to tease the story, and then they'll only use a small portion of the actual interview. After a while, everything gets hazy. I once worked with someone (who shall remain nameless) who thought it might be fun to play a bit of a game with the press. In between each interview, he'd ask me for a word... any word, which he would then have to try to slip into the interview, no matter how awkward. I think one of the words I gave him was Asparagus. (He did it, by the way.)

Anyway. Evan was running (like most of us) on little to no sleep, but he was amazing. He had poise and charisma and everything you expect of a star. At lunch the group of us (Justin, Evan, Jerad, Kristina and I) walked over to the Four Seasons where Wayne/Lauren Film Company had set up a casual lunch. At this point, we were being trailed by columnist Steve Pond, who writes for The Wrap and was doing a story on Evan which you can find Here.

During the lunch, Evan spoke with Harvey Weinstein the fabled former head and founder of Miramax who now runs The Weinstein Company. Weinstein hadn't seen GIRLFRIEND, but they have a mutual friend in Amanda Plummer. Since Weinstein was sitting only a table away, Justin thought it might be cool if Evan introduced himself. Harvey seemed surprised by the occurrence, but we thought it was great. Near the end of lunch, Evan did another interview (for print) before we headed out for a few more on camera interviews. You can find those here and here (special thanks for luckyj525 for the links).

Finally, with interviews done (and with a few swag bags now attached to us), we headed down to the cast lounge in the lobby for our final publicity stop of the day. The TIFF Photocall. You know about this. Every year, Entertainment Weekly does nearly an entire issue on Sundance Film Festival Photo Calls. The video from this particular shoot was covered by The Wrap and Steve Pond.

Here are some of the great photos from the GIRLFRIEND press junket:

By that time, we had been running from hotel to hotel doing press for about 9 hours. It was time to head back to our hotel where Evan and Justin would do one final "phoner" or phone interview , before we'd get a proper meal (they only have hors d'oeuvres for the most part at the press junkets), have a little nap if we could and finally, get ready for the big night. Our second screening and our official Red Carpet After-Party.

Check back in for Pt. 3! More pictures! More video! More excitement!


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