Re: GIRLFRIEND MEETS INDIEGOGO.

Some of you have been wondering why, at this stage, we need to raise funding for GIRLFRIEND...

This may give you some indication: Kevin Smith revealed at Sundance last week that, due to the costs of marketing and publicity, it took 7 years for his first film (CLERKS) to get out of the red and into profit. That film cost, in total, $27,575.00. Think about that. A film which cost under thirty thousand dollars took SEVEN YEARS to turn a profit.

I bring up profit for only one reason: Because the costs of setting bookings, getting prints made, placing ads in local newspapers, buying ad time on tv, cutting a new trailer and making new versions of the poster... are in many cases more expensive than making the actual film.

Those of us who make indie films are used to the numbers that Kevin Smith spoke about. DAKOTA SKYE is not in profit yet. Hell, Paramount would have you believe they only recently broke into profit on TITANIC – a film which grossed over a billion dollars worldwide!

Profits, obviously, are what repay the costs I mentioned earlier. But, if you can’t get into enough theaters and DVD ends up your only option, the idea of repaying those costs virtually disintegrates.

So we had to think very carefully about what to do next.

We could have sat back and hoped that, in our initial playdates and cities, we'd make enough of a splash to prove that there is an audience for this film – an eager fanbase hungry for a story that is not a sequel or a set-up for a franchise; That there is still an interest in indie art-films, Jackson Rathbone’s career or even a film which offers a role to someone with a developmental disability in which he isn't playing just a character with a single line, but is, in fact, the star. We could've done that… waited patiently, holding our breath… but we didn't. We couldn't.

We want to share the film with you, the audience, and allow as many people to see it on a big screen as possible – to hold off the inevitable journey to DVD so that the film can be experienced, the way it was meant to be – in a darkened theater with a bucket of popcorn.

So wait, what does this mean? Basically, it means that your donation allows us to immediately confront the costs involved with marketing, publicity and preparing the film for release.

In the last few years, the film markets (like others) have turned, and getting your film out into the world got a lot more difficult. The model for how to do it has changed – but there isn’t really a new model to follow. It’s just kind of like, “hey, kid, figure out what you think works best for your film.”

Kevin Smith (who I mentioned earlier) is distributing his own film, charging $68.25 for nosebleed seats and up to $142.70 for a screening of RED STATE at Radio City Music Hall… and he’s not doing any publicity beyond Twitter - that's how much prints, marketing and publicity costs! To recoup the budget of his film (a little under $4 million), plus prints and a road trip, he needs to charge those prices for a venue with 5,931 seats (according to Wikipedia).

Our method, after a lot of thought and discussion was to come to you, our supporters – people who have been contacting us constantly to ask when and where they can see the film.

You are, arguably, a smaller group than, say, Kevin Smith’s View Askew fanbase, but no less mobilized. And so we have now partnered with IndieGoGo, one of the premiere crowd-sourcing sites on the web.



Believe me, I can see how this may have seemed odd to you at first, but with Sundance recently announcing a strategic partnership with Kickstarter and crowd-sourcing quickly becoming a great avenue for financing projects, we felt like there was no longer a stigma attached.

So there you have it. If you want to see the film, and you believe in what you’ve heard and seen in the trailer and online reviews… if you want to support as a fan of the various cast, or you just believe that Justin Lerner may be a filmmaker to keep your eye on… then do what feels right. If you’re flat broke, don’t feel bad. We understand… we’re indie filmmakers, remember?

Even if you can’t support the film monetarily, you can still help by spreading the word. If you send enough people this link, IndieGoGo or you paste the widget from the site into your email and your friends or family each make a small contribution, the movie may just come to your town anyway! And, in case you’ve forgotten, once we reach our goal, we hope to make a shared contribution to NDSS (National Down Syndrome Society) and NDSC (National Down Syndrome Congress).

In closing I’ll just say thank you again… for your support and your belief in us and the film. The film is for you. We can't wait for you to see it.


Shaun

Re: GIRLFRIEND NEEDS YOUR SUPPORT!

Hey, guys. Been a while. Sorry I've been away, but trying to mount new projects is a time consuming process!

I'm back today to ask for your support. As you may or nay not know, our film GIRLFRIEND played to sold out capacity crowds at the 2010 Toronto International Film Festival. We got rave reviews and Evan was a huge hit at the after-party's... but now that we've had our Festival Premiere, we need to get the film out to you, the audience, in as many places as we can. To do that, we're going to need your help.

Don't be alarmed. We do, in fact, have a great distributor in New York who are 100% behind us and the film we're all so proud of. Where IndieGoGo comes into play is in helping us to reach the widest possible audience by (hopefully) coming to more cities before eventually heading to streaming, home video and VOD.

To that end, we are partnering with the distributor to help facilitate our distribution strategy so we can reach our goals. All we need are the financial means to pull the trigger so we can make it happen.

Our goal is to raise 100k to promote and release the film theatrically, get into more festivals, print and sell DVD’s and build a website to stream the film online.

Anything we raise beyond that will be used to bring the film to more cities.

Hitting our goal means we'll be able to do more to get the film out there and in front of your eyes. The cool thing is, we've pulled together some really great incentives - and you'll be supporting us and the film.

Think of this like Paramount's campaign for the first "Paranormal Activity" where they asked YOU, the audience, to "demand" the film in your city, only without the big studio and without demands.

So get involved! Hit up IndieGoGo and make a contribution. You may just win something! But more importantly, you'll be helping us deliver this great film.

Thanks in advance.

Shaun

Re: The Toronto International Film Festival Pt. 3

Let's see. Where did I leave off. Oh. Right. Press day. So, here's a couple videos from the Press Day - Thanks to luckyj525 for posting these.





As we completed our Press Day at the InterContinental, we noticed a group of paparazzi waiting outside the hotel. Jackson and Evan went out ahead of us. This is one of the shots:





Evan finally finished his Press commitment back at our hotel room doing a phone interview with ArtistsOnDemand. After that, we told him to get some rest. It was going to be a loooong night.

The plan was for everyone to meet up in our hotel lobby at 6:45pm before heading over to Scotiabank.


Once everyone was in the lobby (or, mostly everyone) I gathered people together for a couple photos.



In the first photo (L-R) Harrison Lees (Production Designer/Cast Member), Justin Lerner (Writer/Director/Producer), Dan Turnbull (Cast), Evan Sneider (Cast), Joe Turnbull (Cast/Production Supervisor), Me, Jeff Castelluccio (Editor/Post Producer) and Craig Wesley Divino (Mr. Sneider's Acting Coach/Cast).




In the second photo: (L-R) Cecelia Chapman (Production Assistant), June Suepunpuck (Costume Designer), Leah Cooper (Unit Photographer), Jackie Lerner (Mother of the Director) and Nicole Rivera (Production Assistant and my cousin).

And, because I know Evan will check out this blog...




And because she wasn't in the other shots...

(L-R) June Suepunpuck (Costume Designer) and Quyen Tran (Director of Photography).




Finally, the time had come. We all walked over to the Scotiabank and headed into the theater. We had sold out again (which, of course, feels really good).



For me, this was the best screening we had at the Festival. When the lights came up at the end, the audience gave us a sustained applause that continued as Justin invited the cast and key crew members up onto the stage. When Justin announced Evan, the entire audience got to their feet - and it lasted, I would guess, about two minutes.

Here is a good portion of the Q & A. (Thanks to Jaime Mosher for posting this!)



After the screening, Evan stepped out into the theatre lobby to a crowd of fans. He spent a good thirty minutes signing autographs and taking photos with people who were so happy to congratulate him on his extraordinary performance...





I think, for me personally though, the best part of the experience was that there were a number of Down Syndrome people in the audience (as well as parents of children with Down Syndrome) and Justin, Evan and I had a great opportunity to meet them and to hear their stories.

People with learning disabilities are so often undervalued in our society, or lumped together as a group that is only capable of a certain contribution to the world - Evan breaks those barriers and his performance in the film is proof positive that even those who may be viewed as "different" are capable of so much more than they are often given credit for... and it goes beyond the Special Olympics campaign.

Evan is defiant. He is strong and he is, above all, talented. An artist. So, if any of you are reading this who came out to see the film and either have Down Syndrome or any other learning disability (or maybe are a parent, relative or friend of someone like Evan), I hope that he (and the film) are able to help you in the future - to realize that anything is possible.

After the screening, we all walked back over to our hotel, where the plan was to reconvene before heading over to the after party at the Brant House.



TIFF was providing us with several Audi vehicles for the party, so I loaded Evan into one, Justin and the lovely Sarah Carter (an actress friend of ours who happened to be shooting a new Spielberg produced series in town) in another, Shannon and actor Andrew Garfield in the third and finally the members of 100 Monkeys into a stretch limo before leading the rest of our group over on foot. Funnily enough, the traffic was so thick that those of us who walked ended up getting there before the cars!

Once the cars arrived, we all made our way down the red carpet where the media had set up. Here are a couple (brief) clips I made of the interviews:







Some of you may be wondering why I am not in any interviews... or maybe not? Well. I'll explain anyway.

There are certain celebrity producers. The Wachowski's (formerly The Wachowski Brothers), Joel Silver, (the aforementioned) Harvey Weinstein, Steven Spielberg, Scott Rudin... but with the exception of Silver, Rudin and Weinstein the others were known first for their directing or writing. Rudin and Silver are known (aside from their impressive resume) for their tantrums and screaming. But you see, producing is the hidden art. Most people don't really know what it is a producer does. If you've read this site in previous posts, I tried to paint a picture of what the job is, but even in describing it, it can be... nebulous. That's partly because the dynamics of the job can change dramatically from project to project. All of this is to say that, for the most part, the only place you'll see a producer talk is on DVD Special Features. And at the Oscar podium for Best Picture, where it is the producer who accepts the statue.

Inside, the Brant House is pretty great. It's a huge venue and has an upstairs area reserved as the "VIP" section. We had an open bar all night and the staff there was great.

Couple more pics. In the first, we have (L-R) Jackson, Evan, Justin and Shannon.



In the next one (L-R) we have Jackson, June and Jason Olivier, our Executive Producer and founder of Make It So Productions.



It was such a great experience. Some of us were able to have our family there (mine, unfortunately, couldn't make it) and we even had fans there who had paid to get in (in the form of a donation to the Special Olympics).



A few of us basically closed the place out and finally, when we headed back to the hotel... well, suffice it to say that we were all extremely happy. It was a great night.

The next couple of days were all about meeting people, talking to other filmmakers and seeing movies! We did, however have one more awesome thing happen. And just in time before Evan and his mother had to leave.

During the next day, we hung out. Justin, Evan and I saw a couple of films and hung out at the TIFF Filmmaker Lounge.





That night, we figured that even though we were all wiped out, we ought to try and make an appearance at some of the parties going on around the Fest. We were going to hit The People Magazine Party, but we ended up getting lost on our way over and instead, found ourselves at the In Style party. Well. We weren't on the invite list... but as it turns out, we were supposed to be. A woman named Susie (who ran the party) was waiting outside with a group of security and staff. I didn't know her, but she was the first one to step away from the group. By this time, someone in the Press Corps had spotted Evan and so Justin and Jerad began to walk the press line with him. He signed a few more autographs and took a ton of pictures.

Meanwhile, I pounced on Susie... but in truth, I didn't have to say much. In point of fact, all I got out was "My name's Shaun O'Banion. I'm a producer on a film called 'Girlfriend,' and - " She cut me off right there. "Is he here?" she asked? For a second, I thought she might be referring to Jackson (who had caught a bad cold and wasn't with us)... "Evan?" I replied, "Yes. He's over by the media."

And that was it. She walked over with me, stamped our hands and we walked into the party past all of the security who, only moments earlier, had frozen us out.



Inside the lavishly decorated building, some of today's hottest celebs were mingling and partying. I ran into old friend (and recent Emmy winner) Aaron Paul, we saw the stunningly gorgeous Maggie Q and the cast of the new series' NIKITA. Evan talked with (and danced with) Missy Peregrym (star of the hit series ROOKIE BLUE) and we ran into Tiffany Hines (super sexy co-star on NIKITA) who also happens to be a friend of Justin's. Justin, it should be noted, knows everyone.

There were amazing deserts, jars full of candy with little bags and twisty-ties so you could take some home with you(!) and of course, all the free drinks you could handle.

Evan found some willing dance partners and the rest of us really just had fun watching Evan work the room.





Here's a shot of (L-R) Evan, Jerad, Kristina and I...





When the party was over (and believe me, we nearly closed out this one too), we all made our way back to the hotel. The next day, Evan would be leaving (which we all knew would be tough)... but we also had good news. A distributor had stepped up with an offer on the film. We were having to keep things quiet (even from the rest of the cast and crew!) but we had good reason to believe that a sale was coming.

I'll leave the closing day and post-TIFF "What's Happening Next" for another post.

Hope you enjoyed this one. Leave some comments! Ask questions! Let's get a little interaction going.

Thanks for reading.

S

Re: The Toronto International Film Festival Pt. 2

I doubt that any of us slept much.

Probably a combination of the high from the first screening and the knowledge that a bunch more of the cast and crew would be arriving the morning of the 13th.


We began the packed day by cabbing over to the Intercontinental Hotel on Bloor Street, where a day of press had been set up by Jeremy Walker and Associates (our publicists for the Festival). It was definitely an odd feeling to be sitting in this chic hotel on a secured floor where actors like Jim Broadbent, Bruce Greenwood and the lovely Gemma Arterton were wandering back and forth doing press. Of course, they were surrounded by an army of publicists, assistants and make-up people. We were a bit more... contained.

If you've never been around a Press Junket, well. I'll go ahead and give you a sense of what it's like. They're all pretty much the same. Generally, the cast and director will check into a suite at the hotel where the junket is to take place. You're given a calendar of events for the day. Then, it'll either be one of two things: You cast and filmmaker will walk from room to room, with each room representing a different media outlet, or the cast and filmmaker will go to a single room with a camera already set up. The media people then come into the room, pop a tape into the camera, sit their on-air talent down opposite the star or cast member and they get about 5-10 minutes worth of questions. Quite often, your poster is set up on an easel. Sometimes, you're in front of a green screen.

For our press day, Evan was set to do a ton of press along with Jackson and Shannon. In our case, they would move from room to room.



Here is the actual interview with ET Canada (thanks to JrathboneInfo for posting):



Evan was handling everything amazingly well. It may seem like it would be easy, but it becomes exhausting and monotonous - mostly because the questions tend to be very similar, if not exactly the same. The media need "sound bites" they can use to tease the story, and then they'll only use a small portion of the actual interview. After a while, everything gets hazy. I once worked with someone (who shall remain nameless) who thought it might be fun to play a bit of a game with the press. In between each interview, he'd ask me for a word... any word, which he would then have to try to slip into the interview, no matter how awkward. I think one of the words I gave him was Asparagus. (He did it, by the way.)

Anyway. Evan was running (like most of us) on little to no sleep, but he was amazing. He had poise and charisma and everything you expect of a star. At lunch the group of us (Justin, Evan, Jerad, Kristina and I) walked over to the Four Seasons where Wayne/Lauren Film Company had set up a casual lunch. At this point, we were being trailed by columnist Steve Pond, who writes for The Wrap and was doing a story on Evan which you can find Here.

During the lunch, Evan spoke with Harvey Weinstein the fabled former head and founder of Miramax who now runs The Weinstein Company. Weinstein hadn't seen GIRLFRIEND, but they have a mutual friend in Amanda Plummer. Since Weinstein was sitting only a table away, Justin thought it might be cool if Evan introduced himself. Harvey seemed surprised by the occurrence, but we thought it was great. Near the end of lunch, Evan did another interview (for print) before we headed out for a few more on camera interviews. You can find those here and here (special thanks for luckyj525 for the links).

Finally, with interviews done (and with a few swag bags now attached to us), we headed down to the cast lounge in the lobby for our final publicity stop of the day. The TIFF Photocall. You know about this. Every year, Entertainment Weekly does nearly an entire issue on Sundance Film Festival Photo Calls. The video from this particular shoot was covered by The Wrap and Steve Pond.

Here are some of the great photos from the GIRLFRIEND press junket:





By that time, we had been running from hotel to hotel doing press for about 9 hours. It was time to head back to our hotel where Evan and Justin would do one final "phoner" or phone interview , before we'd get a proper meal (they only have hors d'oeuvres for the most part at the press junkets), have a little nap if we could and finally, get ready for the big night. Our second screening and our official Red Carpet After-Party.

Check back in for Pt. 3! More pictures! More video! More excitement!

S